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Noreena Hertz (5)I have really exciting news! You can now listen to my radio show, MegaHertz: London Calling, wherever you are in the world. Please click here to listen to my most recent show, and here to listen to all past episodes.

I am so pleased, and I hope you enjoy.



MegaHertz: London Calling – episode 7

February 7th, 2018 by admin

Please click here to listen to the seventh episode of Noreena’s radio programme MegaHertz: London Calling.

This week MegaHertz features best-selling science author David Adam, the inspiring adventurer Sarah Outen, who was the first woman to row across the Indian ocean, and acclaimed author and morning-guru Allan Jenkins. Together they ask whether we can make ourselves more intelligent, the trials and rewards of travelling the world by boat and dealing with nature’s worst storms, and discuss the benefits of waking up early.




for fb and twitter

Noreena with her guests Danny Cohen, David Adam, Allan Jenkins, and Sarah Outen.

Please click here to listen to the special New Years episode of Noreena’s radio programme MegaHertz: London Calling on Facebook Live.

On this very special New Year’s day show, Noreena Hertz is joined by world-renowned historian, broadcaster, and television presenter Simon Schama, Mona Chalabi who is the Guardian’s Data Editor, ‘Book of the Year’ winner Anna Ptaszynski, as well as former Head of Television at the BBC, and now movie and television producer, Danny Cohen. They ask what the forces were that defined 2017, who wins our vote for the most cretinous leader of 2017, and what are our hopes and fears for the year to come.

MegaHertz: London Calling – episode 5

February 7th, 2018 by admin

Please click here to listen to the fifth episode of Noreena’s radio programme MegaHertz: London Calling.

This week Noreena Hertz is joined by former Deputy Prime Minister of Great Britain and Northern Ireland, Nick Clegg, visionary entrepreneur Stacey Boyd, and writer and philosopher Alain de Botton. They question how long London can be a European center, why its OK to see the glass half empty, and finally, how to remain calm in these anxious times.




Noreena with her guests Nick Clegg, Stacey Boyd, and Alain de Botton.

MegaHertz: London Calling – episode 4

February 7th, 2018 by admin

Please click here to listen to the fourth episode of Noreena’s radio programme MegaHertz: London Calling.

This week Noreena Hertz is joined by the Managing Director of the UK’s most iconic soccer club Liverpool FC, and fellow American, Billy Hogan, Gabe Turner, who has made films about Usain Bolt and Marvin Gaye, and is also James Corden’s business partner, and Rick Edwards who is a broadcaster, author, and science populiser. They’ll be taking a look at the science behind sci-fi movies, questioning the real lives of celebrities and asking who you would most like to appear on carpool karaoke.



MegaHertz: London Calling – episode 3

February 7th, 2018 by admin

Please click here to listen to the third episode of Noreena’s radio programme MegaHertz: London Calling.

This week Noreena Hertz is joined by the UK’s most popular Quiz Show host, author and TV producer, Richard Osman, space researcher and emergency medicine MD, Dr Beth Healey, and the Financial Time’s Global Media Editor Matthew Garrahan. They’ll be discussing Rupert Murdoch’s interest in taking over British broadcaster, Sky, what it’s like to cut yourself off from the world to travel through space, and quiz shows from a British perspective.


92-year-old Tom Brogan works at Asda. Credit: ITV/Tonight

92-year-old Tom Brogan works at Asda. Credit: ITV/Tonight.

Please click here to view article on Noreena’s ITV blog.

In the past 10 years, the number of people over the age of 65 who are at work has doubled. More than one million of Britain’s pensioners are now clocking on. But is this by choice or is it due to circumstance? And what does this imply for the rest of us? I went on a journey across the country to find out.

For some like 92-year-old Tom Brogan, work clearly enhances life. I could see how much he enjoys interacting with his customers at Asda and how much his fellow employees cherish him. Tom talked of how work gives him “independence” and of how it “gets me out of bed”. Similar sentiments were shared by several of the other over-65s in work I spoke with.

And I get that, being stuck at home all day could be really lonely and dull. But what if you’re not healthy enough to go out to work each day? Or don’t have enough energy? Forty percent of over-65s have limiting chronic health issues.

And is it that easy to get work if you’re older? Because despite laws against age discrimination the reality, as I found, is that getting a job when you’re over 50 is tough. More than a third of over-50s who were looking for work past year had been searching for more than 12 months.

Julia Clancy – a charismatic former hairdresser – is 59. She’s been applying for hundreds of jobs to no avail for the past two years. I could understand how demoralising it was for her “to imagine a future when all she had to live on was £73 a week”.

“I can’t see any light at the end of this tunnel,” she told me.

It’s not that older employees make worse employees, the opposite is in fact true. Andy Briggs the Government Business Champion for Older Workers had enlightening statistics to share. An over 50-year-old is less than half as likely to take a sick day than a 20 to 25-year-old and five times less likely to leave and change jobs than a 20 to 30-year-old. And whilst some of our skills do wane with age, our experience and knowledge grows.

Businesses need to wake up to the fact that older workers can add significant value and nurture their older employees better. Most could do much better than they currently are on this front.

Tricia Cusden set up a make-up company for older women. Credit ITV/Tonight.

69-year-old Tricia Cusden runs her own make-up company. Credit ITV/Tonight.

For those of us not yet approaching retirement my journey shed light on something else: how ill prepared most of us are for our twilight years. In Holland it’s common for people to save 20% of their salary for their retirement. Here in the UK, latest figures from Prudential show nearly one in seven workers retiring this year have made no other financial provisions for life after work and will be relying solely on their state pension to survive.

What this means it that for most of us working into later life will be a necessity, if we hope to retain a decent standard of living that is.

Retirement is increasingly a luxury many will never be able to afford.

MegaHertz: London Calling – Facebook Live

September 18th, 2017 by admin

Please click here to watch the 2nd episode of Noreena’s radio programme MegaHertz: London Calling on Facebook Live.

Noreena Hertz and her guests Richard Osman, Matthew Garrahan, Beth Healey and Danny Cohen

Noreena Hertz and her guests Richard Osman, Matthew Garrahan, Beth Healey and Danny Cohen

Click here to view online article.

McCann’s Worldgroup unveiled its Truth About Global Brands study in London last week, having originally debuted it in January in New York, which produced a number of insights including the statistic that 85 per cent believe that global brands can make the world better.

The study’s findings were discussed across several panels at the event which included the thoughts of economist Noreena Hertz, an expert in exploring youth culture, which she described as Generation K, the K referring to the character of Katniss Everdeen from the Hunger Games saga.

She explained that it was a generation that was “fundamentally shaped by technology” but who were “profundly anxious” as a result of the pressures on the economy, the lack of jobs and the growth of terrorism, which 70 per cent were worried about in itself.

The research was explored by Suzanne Powers, global chief strategy officer for McCann Worldgroup and Rodney Collins, regional director EMEA for McCann Truth Centre, who covered the data generated by the responses of 30,000 people from across 29 regions.

“Think of consumers second, and humans first. Finding the fundamental human issues is more global,” was one insight delivered by Powers.

While ultimately the research was dense, they concluded their presentation by offering one piece of advice on how a brand should behave; like the world’s best house guest where they stay briefly in the consumer’s consciousness and “clean up after themselves” when finished.

Historian David Starkey also caused mirf on the final panel by offering his views on brand behaviours, claiming that essentially everything was made by the British.

The three principles of Deep Globality were also discussed; Create a Global Framework, Earn Our Way into Culture and Inspire Creative that Travels. More details about those can be found here.