Noreena Hertz at Google Zeitgeist 2015 speaking about Generation K

July 20th, 2017

It is essential for businesses to understand today’s teenagers as they represent a very significant market. This generation, Generation K (born 1995-2000), are profoundly different to previous generations. Here, economist and strategist Noreena Hertz speaks at the Google Zeitgeist in May 2015 and gives insight into where these differences lie and why it is important for businesses to truly understand them.